The hit SBS Wednesday-Thursday drama "Sold Out Again Today" sees Ahn Hyo-seop and Chae Won-bin ending their antagonistic relationship, transitioning into a story of compelling romance.

According to the producers, the May 13 broadcast will captivate viewers by unveiling the evolving relationship between the two leads as they go from a cold first encounter to sharing the same roof. With the show’s ratings lingering at around 2% for the sixth episode, all eyes are on whether this romantic development will trigger a rebound.

▲ Impressive On-Screen Chemistry from Ahn Hyo-seop and Chae Won-bin

In episode 6, aired on May 7, Ahn Hyo-seop’s character Matthew Lee showed heartfelt care for Dam Ye-jin, played by Chae Won-bin, whose spirit was crushed after she made the unprecedented call of halting sales during a live home shopping broadcast. This touching dynamic resonated not only with Dam Ye-jin but also with viewers. As a result, the episode recorded a peak rating of 4.1% and an average of 3.1% in the metropolitan area (Nielsen Korea). Internationally, the series scored third place in Netflix’s Global Top 10 for non-English TV shows (as of May 7, 2026).

Dam Ye-jin’s bold decision to declare no sales on live TV sent shockwaves through Hit Home Shopping and the corporate headquarters of Les Toiles, sparking strong viewer backlash and eventually leading to the termination of her contract. The loss left Dam Ye-jin increasingly reliant on sleeping pills, amplifying viewers’ sympathy.

Meanwhile, Matthew Lee, feeling responsible, was determined to prove her innocence. When Dam Ye-jin’s groggy voice and the sound of car horns over the phone raised alarm, Matthew Lee rushed to her side.

Unable to bear seeing her collapsed, Matthew Lee brought Dam Ye-jin to Deokpung Village for protection. Locals, seeing her condition firsthand, enthusiastically joined his project to help her reclaim restful sleep.

Matthew Lee cared for every detail of Dam Ye-jin’s daily life, from adjusting her schedule to offering sleep-friendly meals, comfortable bedding, and calming scents. He even installed safety guards on furniture corners to prevent her from injuring herself at night, further warming viewers’ hearts.

As Dam Ye-jin’s routine slowly returned to normal, a new wind began stirring in her heart for Matthew Lee. From his continued encouragement to thoughtful actions, Dam Ye-jin found herself deeply moved and emotionally stirred.

One evening, Matthew Lee returned from work to find Dam Ye-jin asleep on the sofa and ensured she was comfortable. Upon waking, Dam Ye-jin spontaneously kissed him and confessed, “I missed you,” before drifting back to sleep—leaving both Matthew Lee and viewers’ hearts racing. Whether her confession was mere sleep talk or an uninhibited outpouring of true feelings sparked by sleeping pills, curiosity abounds.

▲ Scene Stealers Amp Up the Series with Special Synergy

The series features numerous standout supporting actors who elevate each episode’s energy. Go Doo-shim, Yoon Byung-hee, Jo Bok-rae, and Park Ye-young complement Ahn Hyo-seop and Chae Won-bin with exceptional synergy, delivering both laughter and comfort.

Go Doo-shim adds depth from her first appearance as Song Hak-daek, the warm and relatable elder who helps Matthew Lee settle in Deokpung Village. She treats both locals and newcomer Dam Ye-jin with the same kindness, and her self-appointed “cupid” crusade to bring Matthew and Dam Ye-jin together infuses even more warmth into the story.

Yoon Byung-hee leaves a strong impression as Kang Moo-won, a loyal yet comically earnest supporter of Matthew Lee. Despite showering Matthew with gifts like a modern tractor and fine suits, his straight-laced partner remains indifferent, resulting in amusing onscreen chemistry.

Jo Bok-rae brings comic relief as Park Gwang-mo, the mushroom farm foreman. From running a tiny rural YouTube channel to endearingly blundering around his long-time first love, he delights viewers with dialect-heavy, mischievous scenes.

Park Ye-young stands out as PD Eom Seong-mi, Dam Ye-jin’s fiery friend and colleague. Her charismatic leadership in the chaotic broadcast setting, unyielding loyalty, and spontaneous romantic subplot make her a character viewers can’t help but be drawn to.

As the romance accelerates between Matthew Lee and Dam Ye-jin, these colorful characters infuse the series with dynamic, rich entertainment. Much anticipation surrounds the ongoing performances of the talented cast—including Go Doo-shim, Yoon Byung-hee, Jo Bok-rae, and Park Ye-young—who bring the lively world of "Sold Out Again Today" to life.

▲ Moving the Audience with a Heartfelt OST

The original soundtrack, performed by Soobin and Taehyun of Tomorrow X Together, has also received an enthusiastic response.

According to Billboard Japan’s latest chart (April 27–May 3), the OST "I Love You I Love You too" reached No. 10 on the Download Songs chart. The song also climbed to No. 36 on the Oricon Digital Singles chart and No. 26 on iTunes Japan, reflecting both domestic and international attention.

Released on April 29, Soobin and Taehyun’s duet captures the emotional essence of the drama, their delicate vocal harmonies perfectly portraying the tremulous start of romance for listeners and viewers alike.

The soundtrack continues to win praise for featuring artists across various genres, with fans eagerly awaiting future releases.

"Sold Out Again Today" is a drama about the intertwining lives and blossoming romance of perfectionist farmer Matthew Lee and top-selling show host Dam Ye-jin. The show airs every Wednesday and Thursday at 9 p.m. on SBS.

Photo credit: SBS "Sold Out Again Today"

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo=SBS 'Sold Out Again Today'

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